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α Ȩΰ ̺Ʈ ȸ/ ̿ȳ Ʈ

 
 
  :
  :
  : ű/288
  Ⱓ : 2017-11-01
  ISBN : 978-89-352-1188-3
  : 15,000
   

4 ô, ϶! 濵 α, 4 ô뿡 Ƴ õ Ѵ!

Ÿ Ǹܹ븮 IT
縦 äϰ ?


̷ صϴ ̴!
, TQ AI £ Ƴƶ!


ְ մ ϰ ִ ô, 츮 ʿ ɷ ϱ? ٷ ̷ ȸ Ⱑ Ǵ ͼϰ, Ű ȭ 帧 հ, ⼭ ο ȸ  ɷ, (TQ, Technology Quotient)̴. Ű , ȸ ȭ ϰ, ݲ غ ȭ ӿ âϴ ͵ϸ, Ź ̵ âϰų ֵ ̴. å ȯ ñ⿡ 츮 ϱ ʿ , ׸ Ŵ θ ʿ ģ.

* * * * *

̷ , ٰ´!_ٺ ÷
4 ô,  帧 а ȸ ϴ ⸦ ΰ


ٺ ÷ ó ̷ , ٰ , 츮 ο ô ִ. ̶ Ŵ 帧 ƲŸ 츮 ٰ ̴. Ŵ ĵ ۾ ƴϸ ĵ Ÿ ο  ٷĿ ޷ ִ ص ƴϴ. 帧 о ȸ ִ. ο 󿡼 ó ʰ 뿹 ƴ DZ ؼ  ؾ ұ?
ݱ 4 ٷ å ϴ ״ٸ, Űɡ(, û) 4 Ѱ ο 帧 а ȸ ϱ ؼ 츮  ؾ ϰ ִ.

Ÿ, GE, ׽, , , ̽, ġصġ
, ְ ڿ ȸ縦 ߹ϰ ִ!


ſ Ϻ IT θ 踦 پѾ ȸ ̰ ִ.
ø, Ƹ, غ, ׽, ̽ ӵ Ȯϴ κ ߽ , 濵ڰ ι 찡 . ǥ ʰ ٷ Ϸ ӽũ̴. ڿ Ϸ ӽũ ǥ ռ ̲ η ȳϰ Ӹ ƴ϶, ̷ Ͻ ִ. Ϸ ӽũ ʴ Ư θ ̷ 찡 ƴ϶, ϳ ū ؼؾ Ѵ. ̷ ̸ δ پ Ҽ ȸ ̴. ̴ ټ µ 迡 óѴٴ ̴.
׷ϱ? ̳̽ ó ֹ ƴ϶ Ŀǡ ȭ Ĵ Ÿ, ǰ , Ǹϴ GE, âǷ 䱸ϴ ġصġ 縦 ϰ ִ.
̷ ٲٸ ٲٴ ñ⿡  ؾ Ƴ ? âǷ¸ ޴ ô뿡 ̴. 濵 ϳ ô븦 Ƴ ؼ Ű ȭ 帧 վ, ο ȸ  ȭ ߽ Ѵ١ Ѵ. װ ٷ å ڰ ϴ ɡ̴. Ʒ ټ ҷ ȴ.

• Identification
:̷ ȸ س ɷ
•ؼ Interpretation
:̷ 缺 ϴ ɷ
•ȭ Internalization
:Ź ڽ ϴ ɷ
• Intergration
:پ ̵ ϴ ɷ
• Inflection
: ̿ ڽ Ű, ȸ ġ ̴ ɷ

ڴ δ Ͻ ̶ ȣϰ Ѵ. ׷ٰ ̸ ̰ ٷ Ѵٴ ؼ ȴ. 5 ִ ڶ ֵ ô븦 ư ִ.


ġ, ӽ , Ʈ
50 濵 ͺ並 ̷

濵 ڿ մ â 硱 å ڻ 濵 â з ۵ , 밡 ӽ ͹ MIT , 긮 ٶŰ νþƵ е ϸ ɡ 븦 ´. ġ GE ȸ, Ʈ ȸ 50 濵 ͺϸ ɡ ϴ ۾ ƴ.
ڴ ̿ ΰ Ѱ踦 غϰ 츮 ƽϰ Ű ɷ ٷ ̶ Ѵ. ̴ ߹ 4 ô븦 ư ִ 츮 ʿ ɷ̴. 츮 ܼ ˾Ƽ ȴ. ǥ Ѿ ӿ ġ ľ ڸ ǹ̷ ؼس Ѵ. ڽ ϰ, پ ̵ س ־ Ѵ. ̸ ñ ڽ ų ̴. װ ٷ ο , 4 ʿ ϴ 簡 ¥ ̴.


ɡ

ڿ մ â ο å!
_ Seth Godin 濵, Ұ ´١

å ڿ Բ ۾ ſ ̷ο ̾. ε ׿ Բ ̷ ɾ ʹ.
_ ̺ ιƮDavid C. Robertson ư

ۿ ϴ ġ Ƴ å 濵ڴ 4 ô븦 Ƴ 鿡 ִ ȿ ħ ̴.
_ ũ Jake Knapp ̳, Ʈ

ɡ 4 Ȯϰ վ, ̿ ִ. ο غϴ ̶ å̴.
_ б

4 ô뿡 ʿ ϳ ɷ Ŵ´ٸ ɡ̶ ڽ ְ ̾߱ ִ. ̰ 츮 ȸ ʿ ô Ű.
_ ߸׻ ǥ, Ƕ Ǯ١

ô뿡 Ű ɷ ϻ ̾߱ , ׷鼭 ְ ߴ. ̷ ˰ ʹٸ å ū ̴.
_ ȫ Ѿб , ٸ

 

_ ϴ ,  ΰ

1 ô밡 ´ : ο غϴ ټ
û Ͼ ִ٣ ӵ Ȱ ӵ ̣ ɷ Ҽ Ѵ٣ڸ ٣ ΰ

2 ʴ ȸ о : Identification
ٺġ ϰ ߱ ݺ⿡ ʿϴ٣ ϴ ϶غ ȸ Ѵ ϱ޼ ϱ޼ Ư¡Ȳ ȸ ϶ȣ  ϴ ̷ ٲ

3 ؼ ´ : ؼ Interpretation
ؼ ۵ƴ٣ ؼ ʿ ƶ ذ ؼ ̴٣Ŵ׵ ؼ ٣ ҿ ؼ ȣ ٲ ,  ؼ ΰ

4 ̷ ִ° : ȭ Internalization
Ź ڽ Σ3C, ᱹ ̴٣˰ ߴ ˰ ٸ

5 ο : Intergration
簡 ˸޴ Ư¡ پ ؼ £Ȥ

6 δ : Inflection
, ã Ȯ, ã4 ñٽ Ÿ̴̹٣RWW Ǻ ߷ ϼ, Ʈũ ȿ

7  ΰ : TQ ̴
Ұ ǥ ׾ƶ ؼ ˿ Ȱ Ÿ ȣ ϶Ŵ ƶ߽ Űܶȭ øϰ ܼ ߱϶ݶ󺸷̼ ϰ ϶ , JĿ

_ 濵

 



б 濵 ڻ ߴ. ZSERI İ濵ǿ 10 ٹ, ѹα 濵ڸ ÷ SERICEO(()Ƽķ۽) ȹ Ѱϴ ȹƮ ϰ ִ. 1 3,000 濵ڸ ̴ ʿ پ ߿ ϰ ִ. õ Ͻ ̽ мؿ ڴ ŵؿ SSCI м  ټ ߴ. ʿ Ź ޾ ȸ , 迡 濵ȸ äõǾ ڵ տ ǥߴ. ġ GE ȸ, Ʈ ȸ, üӹ ý ȸ, ù Ÿ 50 濵 ͺ, 濵 â з ۵ , 밡 ӽ ͹ MIT , 긮 ٶŰ νþƵ ڵ ϸ ̾ ִ.

 



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